Archive | June, 2013

A social media analysis of the contribution of destinations to client satisfaction with hotels (published paper)

The article “A social media analysis of the contribution of destinations to client satisfaction with hotels” published in the “International Journal of Hospitality Management” of the Elsevier editorial proves that up to 14% of the rating of a hotel on social media (taken as a proxy for client satisfaction) can be attributed to the destination in which the hotel is placed. [Seguir leyendo...]

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