Archive | September, 2014

weWOM: A new type of word of mouth (paper published)

grupo de trabajadoresMy collegue Santiago Melián González and myseft have just published in the journal Universia Business Review an article named “Worker eWOM: los trabajadores opinan en Internet“ (the article is in Spanish).

Starting with eWOM (electronic word-of-mouth), that has already been widely analyzed, we describe a similar behaviour, that is starting to be relevant and that has not been dealed with up to now. [Seguir leyendo...]

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