My collegue Santiago Melián González and myseft have just published in the journal Universia Business Review an article named “Worker eWOM: los trabajadores opinan en Internet“ (the article is in Spanish).

Starting with eWOM (electronic word-of-mouth), that has already been widely analyzed, we describe a similar behaviour, that is starting to be relevant and that has not been dealed with up to now. [Seguir leyendo...]