weWOM: A new type of word of mouth (paper published)

grupo de trabajadoresMy collegue Santiago Melián González and myseft have just published in the journal Universia Business Review an article named “Worker eWOM: los trabajadores opinan en Internet“ (the article is in Spanish).

Starting with eWOM (electronic word-of-mouth), that has already been widely analyzed, we describe a similar behaviour, that is starting to be relevant and that has not been dealed with up to now. We have named it weWOM (worker electronic word-of-mouth) and it consists on the fact that employees and ex-employees of companies, on their own initiative, rate and review their companies as a place to work. There are several websites specificaly dedicated to this type of behaviour, being GlassDoor the one that stands out. In this paper, we describe weWOM, the places in which it may be found, and the consequences and implications it may have for organizations.

(picture by Dave Coller, Flickr)

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