Archive | February, 2023

Fighting fake reviews with blockchain-enabled consumer generated reviews (published article)

The article «Fighting fake reviews with blockchain-enabled consumer generated reviews» has been published in «Current Issues in Tourism» (JCR Q2).

Abstract:

Online consumer-generated reviews are part of eWOM (electronic word of mouth). These reviews are very important for tourists in their decision-making processes regarding purchases and bookings. [Seguir leyendo...]

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