As a part of my collaboration as a teacher at the MBA of Tourism & Leisure of the IMF Business School I wrote a short post for their blog on the seven ways that IT is changing the tourism sector, available (in Spanish) here. [Seguir leyendo...]
A Smart Destination is a destination where companies, administrations and tourists constantly interact to perform three activities continuously and iteratively:
1) Collection of data about the activities that take place at the destination, collected from all possible sources of data (some of which already are available and others that will be implemented specifically for this aim).
A social media analysis of the contribution of destinations to client satisfaction with hotels (published paper)
The article “A social media analysis of the contribution of destinations to client satisfaction with hotels” published in the “International Journal of Hospitality Management” of the Elsevier editorial proves that up to 14% of the rating of a hotel on social media (taken as a proxy for client satisfaction) can be attributed to the destination in which the hotel is placed. [Seguir leyendo...]
Teacher & Researcher of Entrepreneurship and Digital Tourism
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